Preserving Your Reputation During a Crisis


Preserving Your Reputation During a Crisis
Location: Edison DABC

The first hour after a crisis hits is the most critical hour your organization will ever likely have to face. But how do you set the tone and move forward if you don’t have all the information? In this interactive session, Chris Lukach and Matthew Burns will lead scenario based exercises that put you in that all-important hour. Learn the principles that will help preserve your organizations reputation at the moment a crisis hits.


Speaker: Chris Lukach, Anne Klein Communication Group
Christopher Lukach, APR, is president and a member of the ownership team at Anne Klein Communications Group, LLC, where he heads the AKCG issues and crisis communications practice. He has been instrumental in developing issues and crisis communications plans and consulting with clients facing crises in the education, healthcare, information services, chemical manufacturing and financial industries. Chris also heads the firm’s spokesperson training team. In 2014, Chris was recognized by NJ Biz as a "40 Under 40” business leader and he was named by South Jersey Biz magazine to its 2012 list of "20 Under 40.”  His programs and published works have been recognized with awards from the Philadelphia and New Jersey chapters of the Public Relations Society of America (PRSA), and from PRNews in its national NonProfit PR awards competition.  He is a member of the Community Advisory Board of WHYY, the Philadelphia public media affiliate, and is past president and chair of the Philadelphia Public Relations Association.

Speaker: Matt Burns, Anne Klein Communication Group
Matthew J. Burns, Account Executive – Matthew is a member of account teams
serving clients in several industries including healthcare, education, utilities and financial services. Prior to joining AKCG, Matthew for more than a decade served as public relations specialist for Lehigh Valley Health Network in Allentown, Pa. At the health network, Matthew managed media relations, planned events, and served as public information officer in response to crises and emergency management situations. Recently, Matthew served as co-race director for Allentown’s West End Alliance St. Patrick’s 5K. Matthew holds a Bachelor’s degree in Professional Writing and Public Relations from Kutztown University. Matthew is a member of the Philadelphia Chapter of the Public Relations Society of America and is a graduate of the Nancy Bacher Long PR Institute.